HolyUni VI | Brand Identity

Identity is how HolyUni makes trust visible.

Every brand expression should help students understand who is involved, what is happening and what to do next.

People on the same campus should do more than simply pass one another.

Brand belief / A place where campus needs and trust can meet

TrustworthyClear information, visible status and verifiable identity.

YouthfulEnergetic without feeling childish. Friendly without feeling careless.

InternationalConsistent across markets while respecting local campus culture.

One HALO. One unmistakable campus signal.

The approved screenshot artwork is the only official logo. The matching HALO vector is reserved for product states and motion.

OFFICIAL MASTER LOGO

Primary identifier

Use the complete HALO tile on websites, presentations, partner materials, app icons and public communications. Never replace it with the retired H mark.

OFFICIAL HALO LOGO / LIGHT BACKGROUND

SAME MASTER / DARK BACKGROUND

PRODUCT IP VECTOR

Clear space and minimum size

Define X as one quarter of the 1:1 square width. Keep at least 1X clear space around every side. The logo must remain a straight-cornered square and be at least 28px square on screen.

Logo PNG Trademark SVG HOLO IP SVG

1X CLEAR SPACE

Always lead with the lockupThe primary logo is mint H plus Ink HolyUni on a light, quiet background.

Use one approved variantPrimary on light backgrounds. Reversed on dark backgrounds.

Keep the mark intactDo not redraw the H, change its radius, recolour individual parts or add effects.

Do not use the wordmark aloneWordmark-only use requires an approved, brand-controlled context.

COLOUR SYSTEM

Mint signals action. Ink establishes trust.

Every brand colour has a defined role. Select a swatch to copy its HEX value.

Clear to read. Human in tone.

Use strong display weights for recognition and generous line spacing for body copy. English and Chinese should remain equally legible.

HolyUni
Campus life

Preferred system stack: Avenir Next, Segoe UI, PingFang SC, Microsoft YaHei, Arial, sans-serif.

DisplayCampus life, connected.

HeadingFind people on your campus

BodyBrowse campus posts, second-hand listings, paid tasks and events.

MetaUSYD / Camperdown / 12 min ago

Circles, capsules and soft geometry.

Abstract forms create energy and recognition. They never cover content or represent functional status.

Soft, with purpose

Use simple geometry, controlled overlap and confident scale. Brand Mint remains the only primary accent.

Key visual: real campus relationships with controlled brand geometry

Show real people and real campus relationships.

Prioritise natural light, genuine interaction and a recognisable campus setting. Avoid corporate recruitment poses and tourist postcard imagery.

A diverse group of students studying together on an Australian campus lawn — Genuine campus connection

A real desk listing in the HolyUni second-hand marketplace — Real objects in real settings

Natural lightPreserve realistic skin tones and environmental depth.

Real interactionShow a clear relationship between people.

International diversityRepresent students from different backgrounds.

Visible campus contextInclude architecture, lawns or learning spaces.

BRAND VOICE

Sound like a trusted student from the same campus.

Be direct, friendly and useful. Stay measured in trading and safety contexts, and warm in community moments.

Write like this

“Find people on your campus and get everyday things done.”

Make the next action clear
Use language students recognise
State prices, rewards, timing and status precisely
Adapt language to the local campus context

Avoid this

“Redefining the next generation of global social ecosystems.”

Avoid empty industry language
Avoid exaggerated income or growth claims
Do not present Campus Partners as university employees
Do not imply unverified market coverage

The brand must work in real products.

The app is designed for efficient action and campus trust. The website tells the wider brand story. Both share the name, logo, Brand Mint and imagery direction, while keeping distinct information density and navigation.

Open the app Open the website

HolyUni App / Style4 MVPOpen separately

HolyUni Official WebsiteOpen separately

Start with approved HolyUni assets.

Download the official HOLO logo artwork and the existing Style4 design tokens below.

HOLO logo PNG Trademark SVG Tokens JSON Tokens CSS

Official HOLO LogoProduction PNG and editable trademark vectorPNG · SVG

HALO Product VectorApproved asset for product states and motionSVG

Design TokensColour, radius and layout valuesJSON